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Webinar: From Chips To Dips In Service

The Supply Chain Impact Of Diversifying Your Product Line. 

A brand line extension occurs when a company introduces additional items in the same product category under the same brand name such as new flavors, and package sizes. The benefits to this strategy are increases in market share, but what are the costs?

Watch the Webinar today!

Is your supply chain ready for your product development team’s latest idea? Questions we will answer are:

  • When should sales & marketing engage with operations & logistics?
  • How will your supply chain be impacted by adding a new size?
  • Will logistics be impacted by product design and packaging?
  • Are there relevant examples or case studies to highlight this issue?

Do you have more questions about how to streamline your CPG or Food and Beverage freight? Fill out the form and a BlueGrace Enterprise rep will contact you.

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