The transportation industry has faced an extraordinary capacity crunch in the last year and a half. While supply chain disruptions and lagging capacity continue to support increasing volumes, our most significant obstacle for a capacity recovery continues to be the truck production slowdown caused by the semiconductor shortage and driver shortage.
What causes a capacity crunch, and how does it impact your business?
A shipping capacity crunch arises when the demand for truck space and lane fulfillment can’t be met. This impacts your business with inconsistent rates, uncertainty of available equipment, fulfillment strategy, and more importantly the customer experience.
Peak Seasons: Seasons with a high demand for certain goods happen all over the year. Holidays such as Christmas or New Year’s Eve increase the demand and leave the market with less available capacity. The demand for certain goods such as perishables also means a demand of a specific type of freight equipment, like refrigerated trucks to maintain the cold chain. Undoubtably continuous supply chain disruptions paired with rising consumer demands will make for a particularly difficult peak season.
Labor Shortages: In the face of a tight labor market, our shippers are directly affected by the rising cost of truckload capacity – ultimately affecting their profit and growth as a company. Labor shortages weave throughout the supply chain industry in every way, affecting drivers, warehouse workers, sales representatives, and so on. The decrease in staffing results in less freight production, organically resulting in increased shipping cost.
Natural Disaster: An uncontrollable variable in the supply chain world. Storms, earthquakes, or tsunamis – when a natural disaster strikes, it has a direct effect on multiple aspects of your business. Our economy relies on the transportation of goods and materials to connect suppliers with manufacturers, manufacturers with retailers, and retailers with consumers. In such case as a natural disaster, emergency care is prioritized, which means tightening capacity in the overall market.
Unexpected Events: Since COVID-19 shook the world, the whole industry experiences how unforeseeable pandemics can impact global trade and transport. Forced lockdowns changed consumption patterns and increased demand, which led to capacity and material shortages all over the world.
How to Overcome a Capacity Crunch
Capacity crunches are inevitable in the logistics and transportation industry. However, a good business strategy enables a better forecast to deal with these situations. There are some key aspects a business should take into consideration to prepare itself for shipping capacity crunches.
Technology is key