Service marketing is a concept that many see within the classroom. In an internship such as one in third-party logistics, interns can get a hands-on experience working in this application of the consumer’s need for a service. Marketing a service relies on the relationship and value that can be provided to the consumer. Interns in the logistics industry are learning how to target the right audience and provide the experience the consumer is seeking. Managed Logistics Operations Intern Sydney Owens from Penn State mentioned that “this internship provided the opportunity to develop skills in communication, problem solving and overall customer service. It emphasized the importance of creating a positive experience and environment for the customer.”  

Many of my fellow summer interns operated in several different roles, from business development, to managed logistics, to carrier sales and more. While each of these channels offer a unique experience, in every case the interns were marketing themselves and the BlueGrace brand in all their interactions. 

“Defining the brand and the service itself is a skillset, and the skills that I have developed during this internship I will be able to take back to the classroom.” said Business Development Intern, Peter Barausky from Auburn University. Carrier Sales Intern Lauren Hamilton from The University of Tampa added that interning in the supply chain field exposed the nuances of selling to so many types of people, and the importance of marketing yourself.

Learning As You Go 

Interns are the future of every industry they find themselves in. Entering into the workforce with the mindset of a student allows for the opportunity to learn, grow, and find what suits them. In a field like transportation management which is ever evolving, having interns who are eager to explore and add their own potential into several roles can have lasting benefits.