Logistics is built on communication, yet the terminology often feels like its own language.
From 3PL vs 4PL to OTIF, deadhead, accessorials, and every acronym in between, “logistics lingo” shows up everywhere: quotes, carrier conversations, invoices, and the fine print that impacts cost and service. When the terms are unclear, decisions get harder and mistakes get more expensive.
In this episode of Logistics Unplugged, host Brian Blalock is joined by Holt Parsons and Jon Shoen for a fast paced, approachable breakdown of the terms that power day to day shipping. The conversation keeps it light, but the takeaways are practical: what the words mean, why they matter, and how to use them to work more effectively with carriers and logistics partners.
Inside the Conversation
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Breaking down core logistics roles and models, from freight brokers to 3PLs and 4PLs
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What defines a shipper of choice and how service expectations shape carrier relationships
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How LTL and truckload really work, including density, accessorials, equipment types, and network design
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A fast paced look at the acronyms and slang that show up every day and why terms like HOS and OTIF MABD drive urgency and performance
Rapid Fire Acronym Round
Logistics has no shortage of shortcuts, and this episode leans into them. From NMFC and HOS to OTIF, BOL, and TONU, the team puts common industry acronyms to the test, breaking down what they actually mean and why they matter once freight is moving.
It’s fast, competitive, and surprisingly practical, especially if you have ever nodded along in a meeting while secretly wondering what an acronym really stood for.
Don’t Miss This Episode
If you have ever read an invoice, a carrier update, or a freight quote and thought “what does that even mean,” this episode is for you. Press play for a clear guide to logistics language and a few laughs along the way.
