Keeping items on the shelves, stocking popular coffee shops, and the speed and cost of getting a product to your door from online shopping are all the result of supply chain. Interning in this field has exposed not just how embedded logistics is in the economy, but also the challenges faced in supply chain management. Managed Logistics Operations Intern Mark Winklmeier from University of Rhode Island told me that “one major takeaway from this experience was recognizing uncertainty, risk and the ability to adapt and face challenges head on.”
Applying Service Marketing to Freight Transportation
Marketing a service relies on the relationship and value that can be provided to the consumer.
Service marketing is a concept that many see within the classroom. In an internship such as one in third-party logistics, interns can get a hands-on experience working in this application of the consumer’s need for a service. Marketing a service relies on the relationship and value that can be provided to the consumer. Interns in the logistics industry are learning how to target the right audience and provide the experience the consumer is seeking. Managed Logistics Operations Intern Sydney Owens from Penn State mentioned that “this internship provided the opportunity to develop skills in communication, problem solving and overall customer service. It emphasized the importance of creating a positive experience and environment for the customer.”
Many of my fellow summer interns operated in several different roles, from business development, to managed logistics, to carrier sales and more. While each of these channels offer a unique experience, in every case the interns were marketing themselves and the BlueGrace brand in all their interactions.